In the world of Internet marketing every other Twitter profile has it, everybody wants to be it, and everybody thinks they got it …but do they really? It’s the ole’ “I’m Your Mentor and Coach (IY-M&C)” syndrome.
I prefer the definition of this human relationship taken from Jim Rohn.
First there is a “prospect”, this is like your first meeting online, not much is happening other than they opted-in on your landing page or website just to check you out and to see if they like you and what you have to say.
The second stage is the “customer” phase, and this is when they buy some of your affiliate stuff, like programs to help them build their business.
This is the third phase: “client”. Now here’s the stage when you separate the wheat from the shaft and thing start falling apart for the average IU-M&C. In today’s Internet marketing arena “top tier” companies rule cyberspace. This is where the big money is made and normally this is where the big money is paid at the entry level.
You all know the saying;” big risk big reward”. With the economy being what it is, a lot of people are willing to roll the dice. This is where the relationship changes. One of the most common statements in Internet Marketing is “Network marketing, and the method by which we used to promote our products was “old school” and with the advent of the Internet we market our products a whole new way.”
Well if this is the case I believe the way we sponsor and train must change too and in my opinion the sponsor now takes responsibility and accountability for the care of their “client”. It’s no more a casual relationship based on a $395 distributer kit. Sponsors need to take their clients under an umbrella of protection.
This is the big leagues and we play by a different set of rules. This is where the sponsor drives success based upon his experience and expertise creating short cuts and passing on lessons learned the hard way. Driving success doesn’t mean broadcast emails either. That’s for the “prospect” faze when you are building that relationship.
In the client phase its constant and continuous personal contact with an action plan established in advance and continually monitored and tweaked for performance. It’s a mind-set of the sponsor and team member to take advantage of; as Mike Dillard would say, “Ignorance on Fire”. This is in that first 90 day window.
The fourth phase is “Patron”. This is the phase where you client becomes a patron or yours. This relationship is built upon trust and respect and based upon the fact that you brought them to the Promised Land.
No one can guarantee anyone’s success in Internet marketing, we all know that. You get out what you put in, but in Internet marketing when the stakes are higher there is an expectation of a higher standard of support.
